Developing the Visit Brecon Brand

Why? / Pam?

To expand and develop the Visit Brecon design concept for businesses, festivals and attractions to all use on new and revised signage and welcome material for the town and on their own messaging.

What? / Beth?

In early 2022 Brecon Buzz concluded a review of the Signage, Welcome & Walking information for Brecon. Many of the desired outcomes required partners in the town (Brecon Town Council, Powys, y Gaer, Theatr Brycheiniog, the Cathedral, The Regimental Museum, the Brecon Story Network, businesses and festivals to agree to some agreed messaging and a shared look and feel.

We were given the agreement of Brecon Town Council to expand and develop the Visit Brecon concept for all to use on new and revised signage and welcome material. This required a workshop with a designer and a facilitator to reach a consensus.

The funding has allowed us to hold this workshop with partners in the town and we are now awaiting the design suggestions from the designer who is responding to the design brief that the facilitator created for us following the workshop.

Our next steps are to get agreement from those that attended the workshop and begin to use the branding on the banners, maps and way-marking assets that we are sourcing for the town.

Where? / Ble?

Brecon

Who? / Pwy?

Attendees at the workshop were the Town Clerk, 3 Town Councillors, 3 Brecon Buzz Directors (all business owners in the town), 2 representatives from The Regimental Museum, the Director of Theatr Brycheiniog, tourism manager at Powys CC, 2 representatives from Brecon Story, the owner of The Muse and volunteer for Brecon Frazz Parade, 1 representative from Brecon cathedral plus the designer and a workshop facilitator. All enquiries to Punch Maughan, Brecon Buzz Director via planning@breconbuzz.co.uk